Two
of the most popular models to blogging and web writing are: Z-Pattern and F-Pattern.
We will start with the citation of the information regarding Z-Pattern:
“How to use it
Before you
start designing page layout it’s essential to find answer on following
questions:
·
When visitor
lands on a page what information do you want them to notice?
·
In what order
do you want them to see the information?
·
What do you
want them to do?
The premise of
the Z-layout is actually pretty simple: impose the letter Z on the
page. Ideally, you want people to see your most important information
first and your next most important information second. Thus, important elements
should be placed along the scanning path and visitors should be presented with
the right information at the right time.”
 |
| Z-zig-zag |
One
of the preferable model how to improve your manners to create online content is
F-Pattern:
“The
F-Shaped Pattern
In
the F-shaped scanning pattern is characterized by many fixations concentrated
at the top and the left side of the page. Specifically:
- Users first read in a horizontal
movement, usually across the upper part of the content area. This
initial element forms the F’s top bar.
- Next, users move down the page
a bit and then read across in a second horizontal movement
that typically covers a shorter area than the previous movement. This
additional element forms the F’s lower bar.
- Finally, users scan the content’s left side in a vertical movement. Sometimes this is a slow and systematic scan that appears as a solid stripe on an eyetracking heatmap. Other times users move faster, creating a spottier heatmap. This last element forms the F’s stem.
- The implications of this pattern are:
First lines of text
on a page receive more gazes than subsequent lines of text on the same
page.
- First few words on
the left of each line of text receive more fixations than subsequent words
on the same line.”
https://www.uni-sofia.bg/index.php/eng/the_university/faculties/faculty_of_classical_and_modern_philology/degree_programmes/master_s_degree_programmes/faculty_of_classical_and_modern_philology/semiotics_language_and_advertising_in_english- the site of Sofia University, Faculty of Ancient and Modern Philology
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